How much does MarketMuse cost in 2026?

Nobody outside MarketMuse can tell you exactly, because MarketMuse does not publish prices. Its pricing page lists four plans, Free, Optimize, Research and Strategy, with the limits of each, and every plan (including the free one) has a Book a demo button where the price would be. Before the numbers came down, Optimize was around $99 a month, Research around $249, and Strategy around $499, so that is the shape of the bill to expect. Treat those as an order of magnitude, not a quote: they predate the Siteimprove acquisition, and a plan whose price is negotiated is a plan whose price varies by who is asking.

Are the advertised prices yearly or monthly billing?

There is nothing to advertise: no rate card, no billing toggle, and no currency are published. Their help centre explains only that a subscription is chosen and paid by card inside the app, under Settings and then Subscription, so the number comes from a quote.

Are AI-written articles included in the plans?

MarketMuse does not write articles. Plans are metered in Content Briefs and topic queries, the briefs are blueprints for a human writer, and their own FAQ says they do not write content for their customers. The Optimize editor has an AI assistant for outlining, expanding and rewriting selected text; the standalone AI drafting product, First Draft, was retired in 2022.

Does MarketMuse have a free trial?

No trial is published, but there is a permanent Free plan: one user, 10 topic queries a month, no site inventory, no tracked topics, no Content Briefs, and export limited to saved writing. The paid plans are reached through a demo.

Did the Siteimprove acquisition change MarketMuse pricing?

Siteimprove completed the acquisition on October 31, 2024. MarketMuse is still sold under its own name, with its own plans, its own demo funnel and its own login, and support now runs through Siteimprove addresses. What changed publicly is the pricing page: it lists the plan limits but no longer publishes a single number.

How does Growth Calendar price the same work?

In finished articles per month. Each plan covers the research, planning, writing, images, and screenshots for a set number of articles, so the cost per published article is fixed before you start. Current prices are in the plans above.

How Much Does MarketMuse Really Cost in 2026?

MarketMuse's current plans, what each actually includes, and what the same budget buys on autopilot. Every number below is verified against the official pricing page.

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MarketMuse plans

Plan	Price	What it includes
Free	$0/mo	No articles and no briefs. One user and 10 topic queries a month, and you book a demo to get it.
Optimize	Est. $99-$150/mo, not published	Blueprints for 5 articles a month (5 Content Briefs, Article type only); you write all of them. Price withheld, roughly $99 a month before they stopped publishing.
Research	Est. $249-$400/mo, not published	Blueprints for 10 articles a month, plus unlimited topic queries for 3 users; you write all of them. Price withheld, roughly $249 a month before they stopped publishing.
Strategy	Est. $499-$999/mo, not published	Blueprints for 20 articles a month across all 9 brief types, plus site-wide heatmaps and link suggestions; you still write every article. Price withheld, roughly $499 a month before they stopped publishing.

Last verified: 2026-08-05 ・ MarketMuse's pricing and features change; check their official site for the latest. Visit MarketMuse

The same budget, in shipped articles

Growth Calendar plans are sized in finished SEO articles per month, with research, planning, writing, images, and screenshots included.

Starter

For solopreneurs, freelancers, and creators

4,000 credits/mo

Fixed amount of credits

$29Billed monthly

Get Starter

Cancel anytime

All AI agents and tools

Premium image and video models

Buy extra credits anytime (auto top-up available)

Chat support

Recommended

Pro

For small teams and growing businesses

10,000 credits/mo

Fixed amount of credits

$59Billed monthly

Start 3-day free trial

Cancel anytime

Everything in Starter

Headroom for campaigns and media-heavy work

Max

For growing teams and businesses

20,000 credits/mo

$99Billed monthly

Start 3-day free trial

Cancel anytime

Everything in Pro

Scale credits up to 5x with the slider

Priority support

Prices exclude tax where applicable. Tax is calculated at checkout.

Compare plans

The numbers behind each plan, side by side.

	Free $0/mo	Starter $29/mo	Pro $59/mo	Max $99/mo
Credits
Monthly credits Reset at the start of each billing cycle	Not included	4,000	10,000	20,000
Buy extra credits Purchased credits never expire	Not included	Included	Included	Included
Scale monthly credits	Not included	Not included	Not included	Up to 5x
Free trial First subscription only. Card required.	Not included	Not included	3 days	3 days
Growth CalendarPaid plans
AI SEO articles 600 credits each, including research and images	Not included	1 articles/wk	4 articles/wk	8 articles/wk
Topic cluster planning	Not included	Included	Included	Included
Deep research before writing An agent reads the sources before the draft starts	Not included	Included	Included	Included
Real-time SERP research Reads the pages ranking right now, not a stored index	Not included	Included	Included	Included
Authoritative source citations Claims link out to where they came from	Not included	Included	Included	Included
Automatic internal linking Articles in the same cluster link to each other	Not included	Included	Included	Included
Real screenshots in articles Screenshots of the pages and tools the article describes	Not included	Included	Included	Included
YouTube videos in articles Found during research, embedded in the draft	Not included	Included	Included	Included
Brand voice A writing style applied to every draft	Not included	Included	Included	Included
Brand visuals Image style presets, palettes, and a tuner, with alt text	Not included	Included	Included	Included
Run it from chat with an AI agent	Not included	Included	Included	Included
MCP connection Drive it from Claude Code, Codex, and other MCP clients	Not included	Included	Included	Included
Scheduled publishing runs	Not included	Included	Included	Included
Publishing to your CMS WordPress, Ghost, Shopify, and Notion	Not included	Included	Included	Included
Delivery to your own endpoint Finished articles POSTed to a webhook as Markdown	Not included	Included	Included	Included
Keyword ResearchPaid plans
Keyword searches 50 credits each	Not included	80 searches/mo	200 searches/mo	400 searches/mo
Related keywords Up to 700 per search	Not included	Included	Included	Included
Search volume, CPC, and competition	Not included	Included	Included	Included
12-month search trend	Not included	Included	Included	Included
SERP results for the seed keyword	Not included	Included	Included	Included
Country and language targeting	Not included	Included	Included	Included
Image and video generationPaid plans
Image generation From 16 credits per image	Not included	250 images/mo	625 images/mo	1,250 images/mo
Video generation From 200 credits per 5-second 720p clip	Not included	20 videos/mo	50 videos/mo	100 videos/mo
Premium image and video models	Not included	Included	Included	Included
Image editing	Not included	Included	Included	Included
Everything else
Free tools that cost no credits No usage limits	Included	Included	Included	Included
Team members	Unlimited	Unlimited	Unlimited	Unlimited
Security controls and audit log Rolling out	Not included	Not included	Not included	Included
Support	Community	Chat	Chat	Priority

How Much Does MarketMuse Really Cost in 2026?

MarketMuse plans

The same budget, in shipped articles

Compare plans

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FAQ

Put the budget on autopilot.